Build Your Own Link Generating System

Most ecommerce sites are aware of the importance of link generating in relationship to search engine traffic and Page Rank. The idea of building 10 000 inbound links may appear daunting, but it doesn’t need to be. Just follow a few tips from the SEO Marketers.

In-Site Link Generating

This is the most overlooked aspect of link generation. Whether the ecommerce business is building a link generating system to earn revenue, or to promote their own business, they need to take a good look at how their linking system is built.

There are a few common mistakes that most sites make. Most sites create landing pages to attract new visitors. They will pay for links to this page, and will generate their own links to this page. But they forget to create a featured article link in their menu. An ecommerce site can easily have 1000 pages, with 1000 potential links to the landing page.

Blogs

One of the biggest benefits of a blog is that it is submitted to the search engines every time a new post is published. Each and every post should have an embedded link to a landing page or an article. A blog with 200 posts will generate 200 – 400 links.

Blogs are infinite. Thousands of successful ecommerce internet marketing campaigns have been built around a series of 5 – 25 blogs that are constructed for no other purpose than link generating. The thought of managing numerous blogs causes many new ecommerce business owners to panic. Most of us have read about black hat SEO and being banned. This is true, but if there are no Google ads on the blogs, then there are no rules broken.

Managing 25 blogs is easy. Think of them as a newspaper or newsletter. Each one is built to promote a service, product, or feature of your site. Each one has a link to the ecommerce site in the sidebar and in the posts. The trick is to use ‘free content.’ Do not try to use original content. It is not necessary.

The objective of each blog is to generate links and to pre-sell the product so people click through to the website. Posting two articles a week, on each blog, and on the host website, will add 102 pages of content. If each of those articles has 2 links in it, then each month the blog network is generating 816 new inbound links. In one year, the blogs will generate enough links to statistically increase a web page’s Page Rank to PR5.

Directories

Google has started to give serious consideration to websites that are listed in directories. There are directories for everything from websites and blogs, to forums and newsletters, to podcasts and live chats.

In fact, it is easy to build your own directory. The web is full of cheap and free directory scripts. Most directories increase in PR fairly quickly. Each time someone lists on the directory they must put a link back. The directory owner can also list their directory with paid services. It is not unheard of for a directory to receive a few PR8 pages within one year. Links on a PR8 page can be sold for as much as $1000 a month or they can be used to increase the traffic and Page Rank of the ecommerce website.

Blog directories such as blog catalogue can be a major source of traffic, that has nothing to do with SEO, search engines, or page rank.

Forums

Next to directories, the new SEO pundits are claiming that Google gives forums the highest ranking. This means that a link from a forum will increase the PR of a website faster than a link from a blog. However, stay away from the search engine forums like Yahoo and MSN groups. These are ‘closed’ to Google sites.

Forum posting can be tedious and time consuming. Building forums for other people to post in can take time, and should never be considered a ‘first line’ in the marketing, but after a year or two, a couple of forums can have a dramatic impact on the SEO and PR quality of a website.

One common practice is for a forum owner to make 10 – 30 accounts and have them talk to each other. This way they can offer information in relevant ‘bite size’ information. It also gives the business owner an opportunity to generate more links, and let other people generate links.

Social Networking

Using sites like facebook, myspace, bebo, squido, gather and others as social networking ‘lenses’ is fast replacing the ‘business card’ as a quick way to introduce yourself to people. A lens can build links, as well as increase PR by increasing traffic.

Social networks put the traffic generating aspect of an Internet business back in the hands of the public, giving them more control over their traffic

Networking

Setting up a network like this is one way to generate the links needed to increase traffic and profits. However, getting a few dozen likeminded people ‘on board’ and working together can life a few small businesses above the masses and add ‘real’ power to their internet marketing campaign.

http://www.cashflowinstitute.com/

Are You Looking For a
Genuine Internet Business?

Many people these days would love to work from home. The option of being your own boss, working your own hours and taking time off whenever you need it is extremely tempting. However, making the dream of working for yourself a reality can often be extremely difficult. With so many scams out there, how can you find a genuine internet business?

Finding Genuine
Internet Business Opportunities

When it comes to selecting the right internet business opportunity for you it can be extremely difficult. So many opportunities sound too good to be true and the trouble is they are. If you read something online and it sounds absolutely amazing then it is extremely likely that you are looking at a scam.

The main misconception people have about internet businesses is that you do not have to work very hard to get the results that you crave. This is simply not true and if you really want to make a go of working for yourself and providing a comfortable life for your family then you will sadly have to put in a lot of time and effort. However, saying that; the reward that you get back from that time and effort is definitely worthwhile.

If you are thinking of investing your money into an internet business then there are some simple steps you should follow. Firstly you need to make sure that you are investing in something that you enjoy doing. This is because if you enjoy doing it you will dedicate more time and effort into the business and therefore gain back more rewards. You will also understand the business a lot more which is vital if you want to make the business successful.

You really will need to be dedicated to your business. It takes more than a little advertising to keep the clients coming in. You need to constantly advertise and ensure that you treat your clients with respect if you want them to keep coming back. Take the time to grow your business and it really will ensure that you earn enough to keep you and your family comfortable.

Doing your research before you start any business is also a really good idea. That way you can see who your competitors are, how you should be running the business and who you should be marketing your business towards. Setting up a website and thinking of more ways to advertise is also advisable. The more you advertise, the more clients you will draw into your business.

There are a number of genuine internet business opportunities but they do take some finding! You need to know exactly how to spot the scams and you need to realize that you will have to work quite hard to keep your business going. Working for yourself is definitely worthwhile but it does take time and effort.

Does a genuine internet business sound intriguing? Yes, it's possible and you can do it! For more information on internet business,
check out: http://www.businessathomeincome.com/make-money-effortlessly.html

5 Ways to Strengthen Customer Relationships

Strengthening the relationships that one has with customers is very important. Customers that feel comfortable and have a good working relationship with a specific person or business will return to patronize that person or business again. There are generally 5 ways to strengthen customer relationships.

First, making sure that customers are taken care of is vital. People need to know that a salesperson or employee cares about them. There are many ways to make this happen, and a business owner or employee should use whatever tactics work best.

Second, price things fairly. It is true that one has to make a profit to stay in business, but also true that a reasonable price can be charged so that profits are made and customers feel as though they received a good deal.

Third, remind customers about the business. Customers will not keep shopping at your store if they forget that it is there. Advertising helps to remind them that they want and need what you have to offer.Fourth, keep your store clean and neat. No one wants to shop in a dirty store, or one that appears unsafe or uncared for. It makes customers feel that a business takes no pride in what it has to offer to others.

Fifth and finally, make sure that employees take care of themselves, as well. This does not mean they are all expected to look like supermodels. It only means that they should make an effort to stay neat and clean, as hygiene is important, especially in the selling profession.

By following these simple tips, a business and its employees can greatly strengthen the relationships that are seen with customers. This will make customers want to shop at a particular store, and can keep them coming back more often than they otherwise would. They may also spend more money at that store, helping the business profits to grow, as well.

Internet Marketing

Internet Marketing, also known as online marketing or emarketing, is the marketing of products or services over the internet. The internet has brought about quite a few exceptional advantages to marketing such as quick and economical mode of circulating large amount of information to a vast audience. It's interactive nature, both in terms of immediate response, and in drawing out response, are the sole of its kind attributes of this mode of marketing.

Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing,blog marketing,viral marketing etc.Basically it involves the development and advertisement of an organization through online media. It does not simply mean developing and promoting a website. Rather a website is always created for a real organization having real goals.

Every minute detail of online advertising products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies.Several industries including the advertising industry have been influenced by the internet marketing. It may appear comparitively an easy task to venture out into the scenario of online marketing.But one should never overlook the competitive edge,a sound business strategy offers in any kind of marketing. Of course the availabiltiy of latest and vast amount of information is one of the merits of this form of marketing.Here,the transaction is not restricted by business hours or days as a customer can access the internet ,study and verify the products, and even purchase them at any hour of any day.

Internet marketing also facilitates a company to cut down the expenses which it could otherwise incur on the salesforce.On the whole, internet marketing assists a business to spread out its wings from a local market to national and international market places. Moreover,it has a relatively low cost of entry when compared to any other form of the media.

Internet marketing has indeed become one of the major ways of making oneself known to the whole world. In fact in the present day scenario, there could be no better medium than this to market any kind of business .

For more information logon http://www.casanads.com/bm/wp.htm

SUN acquires MYSQL

Sun Microsystems Announces Agreement to Acquire MySQL, Developer of the World's Most Popular Open Source Database.

Sun Growth Strategy Accelerates With New Position in $15 Billion Database MarketSANTA CLARA, CA January 16, 2008 Sun Microsystems, Inc. (NASDAQ: JAVA) today announced it has entered into a definitive agreement to acquire MySQL AB, an open source icon and developer of one of the world's fastest growing open source databases for approximately $1 billion in total consideration. The acquisition accelerates Sun's position in enterprise IT to now include the $15 billion database market. Today's announcement reaffirms Sun's position as the leading provider of platforms for the Web economy and its role as the largest commercial open source contributor.

With millions of global deployments including Facebook, Google, Nokia, Baidu and China Mobile, MySQL will bring synergies to Sun that will change the landscape of the software industry by driving new adoption of MySQL's open source database in more traditional applications and enterprises. The integration with Sun will greatly extend the commercial appeal of MySQL's offerings and improve its value proposition with the addition of Sun's global services organization. MySQL will also gain new distribution through Sun's channels including its OEM relationships with Intel, IBM and Dell.

"Today's acquisition reaffirms Sun's position at the center of the global Web economy. Supporting our overall growth plan, acquiring MySQL amplifies our investments in the technologies demanded by those driving extreme growth and efficiency, from Internet media titans to the world's largest traditional enterprises," said Jonathan Schwartz, CEO and president, Sun Microsystems. "MySQL's employees and culture, along with its near ubiquity across the Web, make it an ideal fit with Sun's open approach to network innovation. And most importantly, this announcement boosts our investments into the communities at the heart of innovation on the Internet and of enterprises that rely on technology as a competitive weapon."

MySQL's open source database is widely deployed across all major operating systems, hardware vendors, geographies, industries and application types. The complementary product line-ups will extend MySQL's database reach and are expected to bring new markets for Sun's systems, virtualization, middleware and storage platforms.

"The combination of MySQL and Sun represents an enormous opportunity for users and organizations of all sizes seeking innovation, growth and choice," said Marten Mickos, CEO, MySQL. "Sun's culture and business model complements MySQL's own by sharing the same ideals that we have had since our foundation -- software freedom, online innovation and community and partner participation. We are tremendously excited to work with Sun and the millions of members of the MySQL open source ecosystem to continue to deliver the best database for powering the modern Web economy."

MySQL's open source database is the "M" in LAMP - the software platform comprised of Linux, Apache, MySQL and PHP/Perl often viewed as the foundation of the Internet. Sun is committed to enhancing and optimizing the LAMP stack on GNU/Linux and Microsoft Windows along with OpenSolaris and MAC OS X. The database from MySQL, OpenSolaris and GlassFish, together with Sun's Java platform and NetBeans communities, will create a powerful Web application platform across a wide range of customers shifting their applications to the Web.

More than 100 million copies of MySQL's high-performance open source database software have been downloaded and distributed and an additional 50,000 copies are downloaded daily. This broad penetration coupled with MySQL's strength in Web 2.0, Software as a Service (SaaS), enterprise, telecom and the OEM embedded market make it an important fit for Sun. With MySQL, Sun will have the ability to deepen its existing customer relationships and create new opportunities with companies seeking the flexibility and ease-of-use of open source systems.

Following completion of the proposed transaction, MySQL will be integrated into Sun's Software, Sales and Service organizations and the company's CEO, Marten Mickos, will be joining Sun's senior executive leadership team. In the interim, a joint team with representatives from both companies will develop integration plans that build upon the technical, product and cultural synergies and the best business and product development practices of both companies. MySQL is headquartered in Cupertino, CA and Uppsala, Sweden and has 400 employees in 25 countries.

As part of the transaction, Sun will pay approximately $800 million in cash in exchange for all MySQL stock and assume approximately $200 million in options. The transaction is expected to close in late Q3 or early Q4 of Sun's fiscal 2008. Completion of the transaction is subject to regulatory approval and other customary closing conditions. The deal is expected to be accretive to FY10 operating income on a GAAP basis.

The management teams of both companies will host a media and analyst conference call today at 10:00 am EST, 7:00 am PST. The call can be accessed at http://www.sun.com/investors. For those unable to listen to the live conference call, a telephone replay will be available for one week following the call by dialing (888) 566-0103 or outside of the U.S. by dialing (402) 998-0958. No passcode is required to access the replay.

About MySQL

MySQL AB develops and supports a family of high-performance, affordable database products. The company's flagship offering is 'MySQL Enterprise', a comprehensive set of production-tested software, proactive monitoring tools, and premium support services. MySQL is the world's most popular open source database software. Many of the world's largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Web sites, business-critical systems and packaged software -- including industry leaders such as Yahoo!, Alcatel-Lucent, Google, Nokia, YouTube and Booking.com. With headquarters in the United States and Sweden -- and operations around the world -- MySQL AB supports both open source values and corporate customers' needs. For more information about MySQL, please visit www.mysql.com.
About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.

MySQL and the MySQL logo are registered trademarks of MySBL AB in the United States, the European Union and other countries.

Sun, Sun Microsystems, the Sun logo, OpenSolaris, GlassFish, Java, Netbeans and The Network is the Computer are registered trademarks of Sun Microsystems in the United States and other countries.

Source : http://www.sun.com/aboutsun/pr/2008-01/sunflash.20080116.1.xml

20 opensource window applications

Some of the commercial software like Photoshop are so expensive that an average user can not afford to buy it. Lately I am looking for some free or open source alternatives for windows programs and i was amazed with the range of programs available. Here i will list some of the open source or free programs as alternatives to windows commercial programs

1. 7-zip7-Zip is a open source file archiver program for windows. It supports packing and unpacking of 7z, ZIP, GZIP, BZIP2 and TAR format files and supports onlu unpacking of RAR, CAB, ISO, ARJ, LZH, CHM, Z, CPIO, RPM, DEB and NSIS. It provides better compression ratio than WinZip for ZIP and GZIP formats. It is an alternative to programs like WinZip


2. Audacity:Audacity is free, open source software for recording and editing sounds.Audacity can be used to record live audio, convert tapes and records into digital recordings or CDs, edit Ogg Vorbis, MP3, and WAV sound files. cut, copy, splice, and mix sounds together.


3. Blender:Blender is a open source free software for creating 3D animations. Blender can be used for modelling, UV unwrapping, texturing, rigging, skinning, animating, rendering, particle and creating interactive 3D applications. Blender has robust features et similar to programs like 3ds Max and Maya.


4. ClamWin:ClamWin is a Free Antivirus for Windows 98/Me/2000/XP and 2003. ClamWin is a good alternative to commercial softwares like Norton, McAfee etc. Clamwin features include High detection rates for viruses and spyware, Scanning Scheduler, Automatic downloads of regularly updated Virus Database, Standalone virus scanner and right-click menu integration to Microsoft Windows Explorer, and Addin to Microsoft Outlook to remove virus-infected attachments automatically


5. eMule:eMule is a open source peer to peer file sharing (P2P) client tool.


6. Feedreader:Feedreader is free desktop RSS aggregation tool. “Feedreader automatically downloads updates from your favorite Web sites. So, it eliminates the need for you to constantly monitor multiple Web pages, while allowing you to immediately identify and retrieve new articles”


7. Filezilla:FileZilla is a free, open source FTP client for Windows. It supports FTP, SFTP, and FTPS protocols. It has all the essential features required for a FTP client. The main features of FileZilla are Ability to resume Uploads/Downloads, Site Manager with folders, Keep Alive system, Timeout detection, Firewall support, SOCKS4/5 and HTTP1.1 Proxy support, SSL secured connections, Upload/Download Queue, Drag&Drop.


8. FireFox:The best cross platform supported web brwoser available on the net, it doesn’t need any introduction and many of you might be using. The wide range of Firefox Add-On’s make this the most powerful browser for all types of users. Firefox is an alternative to Microsoft Internet Explorer.


9. GIMP:GNU Image Manipulation Program (GIMP) is free open source raster graphics editor for manipulating photos or images. GIMP is an excellent software and alternative to expensive photoshop, it is used for photo retouching, image composition and image authoring.


10. hugin:hugin is a open source easy to use cross-platform panoramic imaging tool. Using hugin you can assemble a mosaic of photographs into as complete immersive panorama, stitch any series of overlapping pictures and much more.


11. Inkscape:Inkscape is an open source vector graphics editor. Inkscape is a good alternative to commercial vector graphics tools like Corel Draw, Adobe Illustrator, Freehand or Xara X. Inkscape uses Scalable Vector Graphics (SVG), an open XML-based W3C standard, as the native format. It can be used to create web2.0 buttons, banners, logos, icons etc.


12. juice:Juice is a free open source cross-platform podcast receiver application. It is used to download podcast media files, such as oggs and mp3s. Using juice you can schedule the podcast and juice will let you know when a new podcast is available. The downloaded files media files can be automatically copied to a digital audio player.


13. OpenOffice.Org:OpenOffice.org is the open source office suite similar to Microsoft office available to different platforms. OpenOffice.org is a collection of applications with the features similar to Microsoft Office. The Components include Writer, Calc, Base, Impress, Draw, Math, Quickstarter etc.


14. PDFCreator:PDFCreator is a free program for creating PDF documents from windows programs. Once installed, it allows the user to select PDFCreator as their printer, allowing almost any application to print to PDF.


15. Pidgin:Pidgin, formerly known as Gaim is a multi-platform instant messaging client that supports many commonly used IM protocols. Pidgin is a free software and supports IM’s including Yahoo, Google Talk, Jabber, MSN, AOL, ICQ etc.


16. Programmers Notepad:Programmer’s Notepad is the free, open source, text editor for programmers.some of the features of Programmers Notepad: Code Folding/Outlining, Docking tool windows, Excellent external tool support with user-configurable output matching, Export to HTML (using CSS) and RTF, Word Wrapping


17. Scribus:Scribus is an open source desktop publishing (DTP) application. It has some nice page layout features and can be used as an alternative to Adobe PageMaker, QuarkXPress and Adobe InDesign. “It can also create animated and interactive PDF presentations and forms. Example uses include writing small newspapers, brochures, newsletters, posters and books.”


18. Sunbird:Sunbird is open source desktop calender application from Mozilla foundation. Sunbird is a cross platform, open standards application built on Mozill Toolkit.


19. Thunderbird:Thunderbird is the open source desktop email application from Mozilla foundation. Thunderbird has the best features in the industry. “Thunderbird 2 features many new enhancements to help you better manage your unruly inbox, and stay informed. Thunderbird 2 scales to the most sophisticated organizational needs while making it easy to find what you need.”


20. VLC Media Player:VLC Media Player is a open source media player from VideoLan project team. It is the best media player available in the net, it plays almost any file format available. It also supports streaming protocols. It is a good alternative to different media players.

Bleach Episode 156 Part 3/3

watch this video

Marketing for Online Businesses

Marketing Fundamentals for the Online Businesses
When going online, few people give much thought to all the aspects of
running an online business. But in order to be among the 5% of the
businesses that still run after their first year, you need to keep a few things
in mind.

Know your Target Market

In order to create something that people would love to buy and use, you
need to know your target market. To do this, you can:

• Be an expert in your industry
• Read websites in the industry, such as blogs, forums, social sites, etc
• Ask your friends about your product idea, what they think, what they would suggest, etc
• Ask various Internet marketing experts (there are plenty of blogs and forums out there) about your idea: they usually see a winner and can advise you how to improve your idea and approach
• Ask your industry expert friends

If your idea is hard to duplicate, you can share it with other people,

especially, if you have everything necessary for the start available. If not,

it may be not a good idea to share it with the experts.

But one of the signs that the idea is worth implementing is if you hear

people saying 'I want this, but I can't find it anywhere' or "Wouldn't it be

cool, if..". If you see plenty of such mentions related to your idea on the forums,

blogs, then you are on the right track.Ultimately, it boils down

knowing the needs and values that run the people and what they need at some point of tim

span style="color:#996633;">Provide Value to the People

Knowing the needs and values of the people is absolutely necessary to provide value

to them. As people only do or use what is useful for them, you need to provide absolute,

astounding and astonishing value for them to pick up your product and share it among their friends.

Offer an Easy to use Product

One of the most precious things on the planet, besides life, is time. You can't control how fast your time runs: you can only control what you do with it. That's why people also enjoy things they can use easily and that work fast.

• If you are creating a web application, ensure that it is easy to use and that it runs super fast
• If you create a piece of software, make sure a user has to click the least amount of times to do a task
• If you have a website, make sure it is usable and that you have optimized its speed significantly
• If you have an e-book, apart from providing the PDF format, provide other formats, reading applications for which load faster than Adobe reader (such as .doc, .rtf, .html, custom e-book software, etc)
• If it is a tangible product, only keep the most necessary functions with the least amount of controls (iPod is a perfect example of this)

RELIANCE POWER(IPO)

Reliance Power (RPL), part of the Reliance Anil Dhirubhai Ambani Group (R-ADAG) company,a unit of India's second-biggest utility by market value,is engaged in the construction and development of various gas- and coal-based thermal power projects and hydroelectric power projects in various parts of the country.

Reliance Power won rights to develop a 4,000-MW mega power project at Sasan in the central state of Madhya Pradesh in June. Its parent, Reliance Energy, is building a 1,200-MW power plant at Rosa in northern Uttar Pradesh state..

The 4,000-MW project is expected to be the largest pit-head coal-fired power project at a single location in the country and is scheduled to be commissioned during the XI Plan. At the same time, the company expects to complete the Rosa Phase-I, 600-MW coal-fired project in Uttar Pradesh, now under construction, by March 2010. The Rosa Phase II (600-MW expansion project) is scheduled to be commissioned by September 2010. The other identified projects are located in Western Region (12,220 MW), Northern region (9,080 MW) and North-Eastern region (2,900 MW). It is also making a big foray into the hydro power projects in Arunachal Pradesh. The power projects include six coal-fired projects (10,620 MW) to be fuelled by reserves from captive mines and supplies from India and abroad, two gas-fired projects (10,280 MW) to be fuelled primarily by reserves from the Krishna Godavari Basin off the East Coast and four hydro power projects (3,300 MW), three of them in Arunachal Pradesh and one in Uttarakhand.

Objects of the issue ;
Achieve the benefits of listing on the Stock Exchanges
Raise capital to fund subsidiaries to part-finance the construction and development costs of certain of 12 power generation projects currently under various stages of development.

General corporate purposes.

• Open - 15 Jan
• Close - 18 Jan
• Issue Type -100% Book Building Issue
• Issue Size - 1,300,000,000 Equity Shares Of Rs. 10 Each

Issue Price - Rs 405/- to Rs 450/- per Equity share
Maximum Subscription Amount for Retail Investor - Rs 100,000/-
Minimum and Maximum Order Quantity -
Listing - BSE, NSE
Lead Manager- Kotak, UBS, ABN AMRO, Deutsche, Enam, ICICI Securities, JM Financial and J.P. Morgan.
Registrar - Karvy Computershare Pvt Ltd
Phone - 040 2342 0815/ 0816
Email - reliancepower.ipo@karvy.com
Application Multiple - 15 and in multiples there off starting with atleast 15 shares
Cheque In Favour Of -
Reliance Power Payment Methods

RELIANCE POWER,ipo news
Reliance Power Listing to Charge Indian IPOs
BusinessWeek
- Jan 07, 2008
- 9 hours ago
Aside from the large size, the Reliance Power IPO also stands out because the company has no plants in operation yet. The first project (Rosa Phase I) is ...
Related Articles »
clipped from Google - 1/2008
Companies to mop up Rs 75000 cr in 2008
Economic Times
, India
- Jan 07, 2008
- 2 hours ago
The year, the study said, is likely to witness mega issues starting with Reliance Power’s Rs 10125 crore IPO. Other major issues which are expected to hit ...
Related Articles »
clipped from Google - 1/2008
Reliance Power will oversubscribe hopelessly
Moneycontrol.com
, India
- Jan 06, 2008
- 19 hours agoWhat’sa good way to approach Reliance Power? A: I don’t think everybody will get much allotment in the Reliance Power IPO, because it will be hopelessly ...

While Reliance Power may not be a stock for short-term investors to consider, the company is poised to get the Indian IPO market off to a good start this year. The greenfield power producer is seeking to raise between Rs105.3 billion and Rs117 billion ($2.7 billion to $3 billion), which will make it the largest Indian IPO evermdash;ahead of property developer DLF's $2.25 billion deal in June last year.
According to terms set last week, Reliance Power, which is a spin-off from Anil Ambani's Reliance Energy, will offer 260 million shares, or 11.5% of the company, at a price of Rs405 to Rs450 per share. The deal, which was delayed from the fourth quarter last year after investor complaints about Reliance Energy's transfer of certain high-value power projects to the listing vehicle, will be open for subscription from January 15 to 18. The Indian regulators dismissed the complaints late last year.
To help ensure a successful outcome of such a large sale, the promoters will buy 32 million of the shares, or 12.3% of the deal. Retail investors will be able to buy the shares at a Rs20 per share discount to the price paid by institutional investors and high-net-worth individuals. Depending on the final price, the discount will range from 4.4% to 4.9%. Unusually, retail investors also won't have to pay the entire subscription amount when submitting their orders, but can choose to divide the payments into two parts with the balance to be settled only after they know how many shares they will receive. This could make some investors more inclined to subscribe.
Aside from the large size, the Reliance Power IPO also stands out because the company has no plants in operation yet. The first project (Rosa Phase I) is due to start generating power and revenues in December 2009 with the other 12 plants scheduled for completion at a staggered pace until April 2016. As a result, the execution risk is much greater than for a typical IPO and it will require a big leap of faith from the investors to raise the cash that is needed to see these projects through.
Analysts note that the 600MW Rosa Phase I plant is the only one that will have even begun construction at the time of listing and, for some of the projects, the company doesn't yet hold the required land. In its preliminary listing prospectus, the company acknowledges that its power projects have a long gestation period and says it cannot assure that they will commence operations as expected.
"The completion targets for our projects are estimates and are subject to risks, including, among other things, contractor performance shortfalls, unforeseen engineering problems, force majeure events, unanticipated cost increases or changes in scope and delays in obtaining certain property rights, fuel supply and government approvals, any of which could give rise to delays, cost overruns or the termination of a project's development," it states.
"The IPO is quite dicey and people will be putting money into it solely on the reputation of the group," says one India-based analyst.
That reputation counts for a lot though and the deal is widely expected to be well received by the market amid a perception that Anil Ambani will make sure people won't lose money on this spin-off. They are also counting on the family's contacts and negotiation skills when it comes to removing various road blocks and making the necessary headway to realise the plans.
Meanwhile, the company and its eight bookrunning lead managers stress the fact that the power plant under development will make Reliance Power one of the largest power generators in India, and no other company will be able to show the same rapid growth rate in the coming seven to eight years. The assets will also be well-diversified, both geographically and in terms of fuel sources, and will be strategically located near its potential customers in the northern, western and north-eastern regions of the country as well as near its fuel sources or load centres.

Reliance Power IPO has 2 Payment Methods

The Payment Methods available to investors to apply in this Net Issue are as follows:

1) Payment Method - 1

• a) Only Retail Individual Bidders and Non-Institutional Bidders are eligible for this method QIBs cannot submit a Bid under this Payment Method.
• b) While bidding, the Bidder shall make a payment of Rs. 115 per Equity Share, irrespective of the Bid Price. Investors should note that the total Bid Amount will be used to determine whether a Bid is in the Retail Individual category, Non-Institutional category or not, and not the amount payable on submission of Bid-Cum-Application Form.
• c) At the time of allotment: 1. If the amount paid by the Bidder is equal to or higher than the total amount payable (being the Issue Price multiplied by the number of shares allotted) by the Bidder on the Equity Shares allotted to the Bidder, we reserve the right to adjust the excess amount towards the Balance Amount Payable and issue fully paid Equity Shares only. The excess amount, if any, after adjusting the Balance Amount Payable shall be refunded to the Bidder (i.e., Refund = Total amount paid on bidding minus the total amount payable on the shares allotted). 2. If the amount paid by the Bidder is less than the total amount payable by the Bidder (being the Issue Price multiplied by the number of shares allotted) on the Equity Shares allotted to the Bidder, we reserve the right to adjust the excess of the amount received from the Bidder over the Amount Payable on Submission of Bid-cum-Application Form towards the Balance Amount Payable and issue a Call Notice for the balance.

2) Payment Method 2

• a) Bidders under any category can choose this method.
• b) While bidding, the Bidder shall have to make the full payment (Bid Amount multiplied by number of Equity Shares bid) for the equity shares bid. Bidders in QIB category will be required to make payment of 10% of the Bid Amount multiplied by the number of Equity Shares bid, with the balance being payable on allocation but before allotment.

Emotions, high energy and a hard sell all intact as Anil Ambani hits the press once again and the marathon runner is in an all talk mode about the country's largest public offering (IPO).

Reliance Power Ltd, the Anil Dhirubhai Ambani Group (ADAG) firm, is set to hit the capital market by early next month, raising close to $3 billion in the country’s largest IPO.

So if you are confident to invest your money in shares of a company which is yet to be put up or make money but have his brand ADAG then Reliance Power could be your big bet.

For the first time, you will get a 5 per cent discount on an IPO from a power company. You will have to pay only Rs 115 on application with the balance to be paid later on when you get the allotment.

Retail investors get discount

So on a price band of Rs 400 to Rs 450, the retail investors will get to buy the stock at Rs 20 less and will not need to block too much money at the time of applying.

So will there be enough returns on your investments specially since power is not the most high yielding business but if you believe the younger Ambani you should not be worried.

Anil Ambani is being backed by the country's top three merchant bankers, all domestic, who feel power stocks could define the stock markets in 2008.

"Reliance Power IPO is coming at a time when markets at all time high to impress retail investors. But the fact is that they are diluting only 10 per cent, so it may be only a few lucky ones who get a say,” said Nimesh Kampani, Chairman, JM Financial.

Optimizing Your Site for Both Google And Yahoo!

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

What are the greatest differences in search engine algorithms?
Google places a significant amount of emphasis on inbound links to your website. The value of these inbound links are measured based on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements will be for a given keyword or search term.

Yahoo places emphasis on website URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.

How you can optimize your website for both Google and Yahoo!
The challenge all website owners face is making the most of their optimization efforts. When thinking about search engine optimization, you need to cover all the bases. To do so, pay particular attention to the following guidelines.

Keyword Targeted URL. If your website URL doesn't contain your keywords, consider purchasing a new one or creating a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL helps improve both your Yahoo and Google search results. Yahoo weighs the website address as an important ranking factor. Google values a keyword rich URL when third party websites place a link to your site using nothing but a web address.

Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.

Keyword Density Between 6 - 8%. Although much has been written about the importance of keyword density remaining between 2 - 3%, Yahoo looks for sites with keyword densities as high as 8%. Don't be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%.

Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.

Site Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date.

Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links can help you reach the top of the largest search engines. Apply these techniques regularly to see the greatest results.

JOHN CENA